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​A system for two side marketplace for realtors

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Overview

An exclusive website for Realtors to streamline their sales process. This platform allows realtors to manage clients, assets and collaborate with other professionals. 

The Challenge

In Israel, the term "realtor" carries a negative connotation, as it is associated with a poor reputation in the real estate industry, because of that people avoid having any connection with their service.

The Goal

By fostering a culture of integrity and transparency, the goal is to transform the negative perception associated with the real estate industry in Israel. Through the implementation of ethical practices, transparent reviews, and a supportive community.

01

Project Timeline

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Primary Research

Data analytics & Surveys

secondary research

User interview & Analysis

Define

Define

Goals & Scoping

Ideation

User Flow & Wireframes

Design

Visual Design & Prototype

Evaluation

User Testing 

02

Competitor Analysis

My market research focused on currently existing economies for buying and selling houses such as "Yad 2", "madlan", "homely" and more. I learned what exists and what is missing, at the same time I tested crm systems for customer management. I was looking for an interface that allows easy communication between the brokers but without success. I also looked at an interface that allows managing a property privately.

Competitors

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The good

  • Negotiation online

  • Property alerts

  • User-friendly filters

  • Easy search

  • Comparison

  • Negotiation online

  • Property alerts

  • only for realtors

  • only id licensed realtors

The bad

  • Multiple categories, no focus

  • Unverified sellers

  • Complex navigation

  • not just for realtors

  • contains appratent for rent

  • map view only

  • Technical glitches

  • Limited customization

  • Non-responsive layout

03

User Persona

In order to arrive at the most suitable system for its target audience, I researched the world of real estate people, I published a questionnaire in a large community of realtors, over 500 people gave me a look at their way of working, and here are some of the main conclusions I reached:

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Name

Noa Reem

Age

Profession

30

Realtor

"I am independent in my field, I have been working for five years and there is competition in the market. It is true that working alone gives me a high commission, but my lack of connections can also cause a gap in my profession

I need a platform that unifies realtors, enabling us to grow together and seize new opportunities."

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Name

Maor Cohen

Age

Profession

32

Realtor

"I have been in the profession for seven years and I help both clients to find apartments and to buy apartments.

Helping my clients find the perfect apartment is incredibly rewarding. I want a platform that simplifies the search process, so I can focus more on understanding my clients' preferences and delivering exceptional service."

04

User Flow

Before moving on to wireframes, I used my research conclusions to create an information architecture diagram. Visualizing it helped me understand the user flows better and make sure I have solutions to all pain points.

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05

Screens

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Let's talk!

A chat page is built into the system to optimize the conversation between the realtors

The selling side

Private customer management for customers selling property connect to the property details

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The buying side

Private customer management for customers buying property with there preference

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Map view

All properties on the site in a map view with the option to select the property on the map itself to find the right location for your client

Table view

All the properties on the site in a table view for a faster look at the property details

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06

Style Guide

Typography

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Colors

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07

Design System

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Thank you  for watching!

Hope you enjoyed this case study

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